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Library Brands and Branding

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Your brand is what people say about you when you're not in the room. What do your users say about your library service, and how can we use branding to try and influence this positively? This webinar will discuss what matters about brand and branding, and what you can ignore; you'll also have a chance to examine your own library's brand and your ambitions in this area. This webinar will be jargon-and-hype free and is rooted in simple actions you can take to understand your brand and use this to inform your future marketing.

Lektorem je Ned Potter, autor publikace The Library Marketing Toolkit.
Twitter: @ned_potter

Webinář bude probíhat přímo ve vašem internetovém prohlížeči a pro přenos zvuku postačí, abyste měli k počítači připojené reproduktory nebo sluchátka.

Předchozí webináře:

• Creating effective videos for libraries