Odborné informace. Online.

The New Frontier of Text Analysis: LLMs, Newspapers, and Cross-Disciplinary Research

Zaregistrujte se na webinář.

Across Social Sciences and Business Studies, a notable research trend is emerging: using Large Language Models to analyze newspaper content at unprecedented scale and depth. This webinar features four speakers from major research universities who have used TDM Studio and GPT LLMs as part of a recent pilot group.

Featured presentations include:

• A data librarian's per­spective on the evolution from basic content counting to complex relationship analysis
• Research on how corporate brand news influences demand for companies like Coca-Cola
• Analysis of how political polling discourse in newspapers influences voting behavior
• Investigation into how inflation reporting impacts public perception and even pricing, such as the disappearance of NYC's $1 pizza slice

Part of the webinar will preview new features in TDM Studio, including GPT integrations. The session will include a demonstration of an upcoming, AI-powered TDM Research Assistant that makes data analysis easier without requiring coding skills.

Ideal for librarians and researchers interested in data science applications across Social Sciences and Business Studies.

Webinář bude v angličtině online přímo ve vašem internetovém prohlížeči a pro přenos zvuku stačí, abyste měli k počítači připojeny reproduktory nebo sluchátka.